Privacy Notice

This privacy notice was last reviewed or revised on October 23, 2025.

1. Data Controller

When Vibranium Bridge collects and processes your personal data in accordance with this Privacy Notice, we do so as authorised under applicable data privacy laws as data controller (or similar terms may be used under applicable law), which means that we determine and are responsible for how your personal data is collected, used, protected, disclosed, and disposed of.

Vibranium Bridge, operating in the United Kingdom, is your data controller.

2. How do we collect your personal data?

Vibranium Bridge collects personal data in the course of our business activities directly from you and from third parties:

Vibranium Bridge collects personal data about you in the course of our routine business activities:

When you interact with our Sites, including when you manage your cookie preferences, as described in our Cookie Notice
When you use Vibranium Bridge mobile apps
When you create or log into a user profile on our Sites
When you register to receive Vibranium Bridge newsletters and alerts and when you interact with those newsletters and alerts
When you sign up for and participate in Vibranium Bridge conferences and events
When you participate in public content posting areas, such as bulletin boards, discussion forums, and Vibranium Bridge social media sites
When you participate in a survey, panel discussion, or individual discussion conducted by Vibranium Bridge
When you interact with Vibranium Bridge or its team members on our Sites, by email, or telephone, to ask a question, request information, or otherwise seek a response from Vibranium Bridge.
Vibranium Bridge may also receive personal data about you from third parties, including service providers and data vendors in the course of our business activities. When we collect personal information from third parties, the data consists primarily of publicly available personal information compiled from business websites, public-facing social media platforms, and other widely used public sources. We also acquire deidentified datasets from certain service providers that we maintain in deidentified form. In each instance, we do our best to confirm that the third party has lawfully collected the data from appropriate sources and is authorised to share the data with Vibranium Bridge for the uses intended by Vibranium Bridge in accordance with section three below.
Sensitive personal data – We may also collect sensitive personal data directly from you, for instance when you respond to a survey or panel discussion conducted by Vibranium Bridge and provide us with demographic or other personal data or when you provide information to permit us to accommodate your specific request at a conference or event. We use sensitive personal data only with your consent unless another legal basis exists (e.g., public health requirements). When we collect and use sensitive personal data for research, data analysis, and statistical purposes, we use it to produce reports and publications based on deidentified datasets.
We may combine personal data that we receive directly from you with personal data that we receive from third parties, to the extent that all such collection and use of personal data and sensitive personal data is consistent with this Privacy Notice and with the purposes and data access as described in section three below.

3. Why and how are we using your personal data?

Vibranium Bridge uses your personal data for different purposes and may combine data from multiple sources to accomplish those purposes. The table below summarises the purposes for which we process your personal data, the categories of personal data that we use for each purpose, and the legal grounds on which each data processing activity is based, along with who has access to the personal data.

Managing our business relationship with you

Purpose: As an employee of a Vibranium Bridge client or partner, you receive information regarding our services and solutions, including proposals, invoices, etc.
Categories of personal data: Name, pronouns, email, location, professional or employment related information like job title, position, or employer
Legal basis for use: Legitimate interest for the provision of services
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.
VibraniumBridge.com account

Purpose: If you create an account on VibraniumBridge.com, you receive access to newsletters, alerts, unlimited articles download and personalised content in our application.

Categories of personal data: User ID, password; name, pronouns
Legal basis for use: Your consent, when creating a user profile
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.

Newsletters and alerts

Purpose: If you register for Vibranium Bridge newsletters and alerts, you receive business, management, or industry-specific information.
Categories of personal data: User ID, pronouns, name and email address, phone number
Legal basis for use: Legitimate interest for the provision of our services
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.

Conferences and events

Purpose: Sign up for and process your requests to participate in conferences and events, including webcasts.
Categories of personal data: Name, pronouns, email, location, professional or employment-related information like job title, position, employer, dietary information, or health-related information to accommodate for any special requirements, including disabilities, or authorisations for audio and video material if we are taking pictures or videos
Legal basis for use: Legitimate interest to provision you access to our conferences and events and based on your consent, where legally required, when signing up for conferences and events with regards to participating in audio or video, webcasts or other media events
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.

Public user posts and surveys

Purpose: Participate in public user posting areas, including bulletin boards and discussion forums, and participate in surveys for research or other business-related purposes. For each survey, we provide you with specific information concerning which personal data is collected and how the processing activity is carried out.
Categories of personal data: Your personal preferences and information you provide about you, comments, statements, or posts
Legal basis for use: Your consent provided when posting in such forums and participating in surveys
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.

Benchmarking and analytics

Purpose: Conduct benchmark and data analytics activities, such as analysis of business practices across an industry and consumer behaviour patterns.
Categories of personal data: Specific business information related to you, location, behavioural data, etc.
Legal basis for use: Our legitimate interest in doing research and analytics activities as part of our business and, when needed, your consent to Vibranium Bridge or the third parties that provide us with the information
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.

Maintain and provide Vibranium Bridge's services

Purpose: Provide our services or products to our clients, including benchmarking products.
Categories of personal data: Access data, email, and your name for communication with you, preferences on website or app use, etc.
Legal basis for use: Legitimate interest in promoting and protecting Vibranium Bridge, provision of our services and building and maintaining relationships
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.

Legal compliance and legal actions

Purpose: Comply with all applicable regulations, exercise legal actions and legal defence at courts, prevent fraud, and enforce Vibranium Bridge's agreements, this Privacy Notice, the Cookie Notice, and our terms of use, as well as complying with corporate reporting obligations.
Categories of personal data: Data will depend upon specific legal requirement.
Legal basis for use: Compliance with all applicable laws and regulations
Data access: Vibranium Bridge partners and third-party service providers as disclosed in section five of this Privacy Notice.

Applications security and data analytics

Purpose: Collect data from your use of our applications, websites, and services to analyse user activity, fix errors, monitor usage, and improve the security and performance of our websites, services, & mobile applications. For example, Vibranium Bridge receives reports on some of our mobile applications' aggregate usage and browsing patterns. Vibranium Bridge also receives reports on errors occurring within mobile applications.
Categories of personal data: Aggregated data on browsing patterns and mobile app usage, including information about the type of device used, articles accessed, and other events occurring within our apps.
Legal basis for use: Legitimate interest to improve functionality and ensure security of users' data and our business
Data access: Vibranium Bridge may use third-party service providers as disclosed in section five below.

Aggregation, anonymisation, and deidentification of your data

Purpose: Aggregate, deidentify, or anonymise your personal data so that, depending on and in compliance with applicable law, your data is no longer considered as personal data. We may use such data for the provision of our services, including research or statistical analysis, and may share such data with our clients or other business parties
Categories of personal data: Personal data, including as identified for other purposes in this chart.
Legal basis for use: Legitimate interest for the provision of our services and to protect your privacy
Data access: See section four below. Vibranium Bridge maintains deidentified personal data in deidentified form and does not use or permit others to use deidentified data in any way that would identify or reidentify individuals in the data set.

Marketing communications

Purpose: Based on your preferences and opt in when you sign up for newsletters, events, and similar activities, we may send you newsfeeds or updates about Vibranium Bridge in relation to your interests. You can opt out of those communications at any time.
Categories of personal data: Name, email address, title, company
Legal basis for use: Your consent when signing up for newsletters, events, and similar activities
Data access: Vibranium Bridge partners and third-party service providers, as disclosed in section five of this Privacy Notice.
Whenever the legal ground is our legitimate interest, Vibranium Bridge only processes your personal data after assessing the adequacy, proportionality, and legitimacy of the data-processing activity.
If consent as a legal basis for processing has been relied upon and you have withdrawn it, we may not be able to properly provide you with our full range of services and a good user experience.
Vibranium Bridge does not use automated decision making to make decisions that have legal impact on you or that significantly affect your rights and liberties. All automated processing activities are conducted with appropriate human supervision and review.
Vibranium Bridge's use of cookies and other tracking technologies. Vibranium Bridge may use first- and third-party cookies and other tracking technologies, including web beacons, to manage our Sites and services, and to collect analytics about how you use them. Vibranium Bridge may collect information about whether you open or click any links in the knowledge, research, or event communications that we send you. You have options regarding our use of cookies and other tracking technologies. Please refer to our Cookie Notice for more details and to manage your choices.
In addition, we use tools and applications that reduce security threats and reduce the risk of access by bots and automated devices, but we do not use those tools and applications for non-security purposes.

4. What do we not do when we collect and process your personal data?

We do not acquire, use, or allow others to use deidentified data with the intent of identifying or reidentifying individuals. When we receive deidentified data or transform personal data that we have collected into deidentified data, we make the following commitments:
Vibranium Bridge will maintain deidentified data in deidentified form.
Except to the extent necessary to confirm that personal data has been transformed into deidentified data, Vibranium Bridge will not attempt to identify or reidentify specific individuals within a deidentified dataset or otherwise use deidentified data to attempt to associate specific individuals with individual characteristics and will not permit any entity or individual acting on Vibranium Bridge's behalf to do so.
To the extent, if any, that Vibranium Bridge provides access to or otherwise discloses a deidentified dataset to a non-Vibranium Bridge recipient, for example, a service provider or a client, it will require each such recipient to agree to maintain the deidentified data in its deidentified form and not attempt, or permit others to attempt, to identify or reidentify specific individuals within the deidentified dataset or otherwise use deidentified data to attempt to associate specific individuals with individual characteristics.

5. Who has access to your personal data? Data recipients and international data transfers

Personal data collected in the course of Vibranium Bridge business activities may be transferred and made available to Vibranium Bridge partners, service providers, and third parties as necessary to accomplish the specific business purposes for which the personal data were collected and to support our interactions with you, and otherwise as required to comply with applicable law. Vibranium Bridge may provide access to and transfer your data to the following categories of data recipients, for the business purposes described in section three, above:
To Vibranium Bridge's partners and personnel across our organisation
To Vibranium Bridge's service providers and personnel
To Vibranium Bridge's legal and professional advisors
To third parties in the following circumstances:
If we are required to do so by law or legal process
To law enforcement authorities or other government officials pursuant to lawful request
When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity
If disclosure is necessary to protect the vital interests of a person
To enforce our terms of use
To protect our property, services, and legal rights
To prevent fraud against Vibranium Bridge and/or business partners
To aid in Vibranium Bridge's investigation of an actual or suspected security incident, such as a breach involving confidential information or personal information or a violation of Vibranium Bridge policy
To support auditing, compliance, and corporate governance functions
To comply with any and all applicable laws
To a successor or different business entity in the event of a reorganisation, merger, sale, joint venture, assignment, or other transfer or disposition of all or any portion of our business
To protect personal data that is transferred internationally, Vibranium Bridge complies with all applicable data transfer laws, including incorporating required data transfer terms into our agreements with Vibranium Bridge partners, service providers, and third parties.

6. Security

Vibranium Bridge protects and safeguards your personal data globally, in accordance with applicable law, our privacy and data security policies, and this Privacy Notice. We use generally accepted standards of technical and operational security to protect your personal data against accidental or unlawful loss, misuse, alteration, or destruction, in consideration of the risks associated with the personal data and its processing, and we require the same level of protection and safeguarding from our partners and service providers. Only authorised personnel of Vibranium Bridge and of our service providers are permitted to access personal data, and these employees and service providers are required to treat this information as confidential. Despite these precautions however, Vibranium Bridge cannot guarantee that unauthorised persons will not obtain access to your personal data.

7. How long do we keep your personal data?

Vibranium Bridge keeps your personal data only as long as necessary to accomplish the business purposes for which it was collected to meet our legal or contractual obligations and in compliance with Vibranium Bridge's data-retention policy. We will securely delete your personal data promptly after the purposes described above cease to apply in accordance with the prevailing market practice for such destruction.
If you request that we delete your personal data, Vibranium Bridge will comply with applicable law and will make reasonable attempts to delete all instances of the personal data, subject to our right to keep a copy of such data for the purposes mentioned above. For requests for access, corrections, or deletion, especially where the processing is based on your consent, please refer to section nine of this Privacy Notice.

8. Data collection from children

Vibranium Bridge does not intentionally use its Sites and business content to collect or maintain personal data from individuals under the age of 16. To the extent that any of our non-site business activities may involve collecting or maintaining personal data from or about individuals under the age of 16, we would do so only with the required legal consent from the parent, guardian, or individual and in accordance with applicable law.

9. What are your data protection rights, and how can you exercise them?

9.1. Your data protection rights.

Subject to applicable law, including exceptions, you have the following rights with regard to the personal data that we collect about you:
Right to request information about the personal data that we hold about you, including information about how we use your personal data, who has access to it, and the terms under which third parties have access to your personal data
Right to request a copy of the personal data that we hold about you
Right to request portability of your data to permit you to provide a copy of your personal data in a structured, commonly used, and machine-readable format and to transmit that personal data to another controller
Right to request that we correct or otherwise amend your personal data if it is not correct or otherwise not complete, timely, and accurate for the purposes for which we are using it
Right to request deletion of your personal data
Right to request that we cease processing or restrict or limit the processing of your personal data
Right to withdraw your consent to our processing of your personal data where the basis of our processing is your consent
Right to not be discriminated against for exercising your individual rights regarding your personal data
Right to request review by Vibranium Bridge's Data Protection Officer of our response to your request to exercise your individual data protection rights
Right to seek additional legal remedies regarding our response to your request to exercise your individual data-protection rights, depending upon your jurisdiction, by lodging a complaint with your data-protection authority or initiating a legal proceeding

9.2. How do you exercise your data protection rights?

You can contact the Data Protection Officer at [email protected].
If you would like to exercise your data protection rights regarding your personal data, you can do so by:
Completing the data-subject request form on our website
Emailing your request to us at: [email protected]
Upon receipt of your request to exercise your data-protection rights, we will acknowledge receipt within the time period required by applicable law and provide you with information about the next steps in the process and the timing. To help protect your privacy and security, we may take reasonable steps to verify your identity before acting on certain data protection rights, in accordance with applicable law. If you are using an authorised agent to exercise your data protection rights and that agent does not provide a power of attorney with the initial request, we may request further evidence of the agent's right to act on your behalf, including valid written authorisation or contacting you to verify the request.
Please note that applicable laws include exceptions to assertions of data protection rights that may prevent us from providing access to your personal data or otherwise fully complying with your request. If we believe exceptions apply, we will respond to your request to the extent we are able to do so, and we will provide an explanation of the basis for not complying wholly or partially with your request.

9.3. How to unsubscribe to Vibranium Bridge newsletters and alerts?

If you receive Vibranium Bridge newsletters or alerts, or if you receive invitations to surveys or events from Vibranium Bridge and if you would prefer not to receive future email communications from us, you may unsubscribe by:
Clicking on the link in an email you have received from us
If you have an account on VibraniumBridge.com, editing the communications preferences in your account
Emailing us at [email protected]